What’s this all about?

As a Market Researcher by profession, I tend to pay special attention to advertising all around me; where most people have developed ad blindness, I tend to pick up on really terrible ads everywhere.

This is a real nuisance as it annoys the crap out of me. Not only this but it saddens me that these ads went through all sorts of approvals, sign offs and money exchanged hands in order to make them happen. Do marketers these days have no faith in my generation?

Actually, as long as shows like Idol exist, I have no faith in not only my generation  but most of the human race, it seems you could lay a trail of Bieber’s hair into the  Weser River and save yourself the hassle of hiring a Piper these days. For this reason  it seems advertisers have become slack and unimaginative, muddled their target  market, and gone for the throat of the lowest common denominator.

So, in an effort to minimise my decaying sanity due to these advertisements, I thought it best to share some of these with the world in the hope that fewer terrible ads are made!

Welcome to my blog, make yourself comfortable and join me in looking at how advertising affects us, some great examples of marketing, and calling out marketing efforts which any idiot could have come up with.