The labelling of our generations is something that has always intrigued me. Partly because grouping large numbers of people based on when they were born and lumping them all together and assuming certain traits, is only one rung above astrology in my books. The other part that intrigues me is that I hate the name of ‘my’ generation.
Labelling of the Baby Boomers I understand, post war society changed the way a whole generation thought and acted, there was also a whole lot of them because when you return from war you get your freak on. Therefore the population boomed. Gotcha, makes sense.
Generation X were the rebels, and X is pretty rebellious letter, I guess that makes sense.
Generation Y, well it’s the next letter after X. Hmmmm. Yeah that just doesn’t sit very well for me and is hardly very descriptive.
What is going to happen to the generation after we have Generation Z? Generation AA?
On that note if I hear another ‘scandal’ which is called [current gossip]-gate I am going to flip out and probably start a ‘Local News Station or Magazine’-Gate.
I understand that within each of these generational labels are individuals, each with their own personality and story and that not every Baby Boomer is an independent, work centric person, but they are aged somewhere around 40-60 years old!
I don’t associate with Generation Y as a whole, I do associate with many people who are also labelled as Generation Y because of who they are as an individual. That’s what we have to remember when selecting target markets is that being too vague so that your potential target market is huge will do more harm than good (it’s called target for a reason). Just picking an age range of 18-35 males won’t do you much good unless they have something else in common.
Personally if I were to rename this so-called Gen-Y, I would go with Generation.com, seems like that’s the way we’re headed so that’s where my vote lies, what about yours? Any other suggestions?