Marketing is more than just producing 30 second TV commercials, sexy billboards and catchy slogans, it is a form of communication. The purpose of this communication happens to be persuading the audience to take some sort of action. Often it is to purchase a certain product, but that's not all, they can also try and get you to act in a different way, inform you, or influence the way you think about something. This means its scope can be pretty wide, from drink driving ads in pub urinals to the logos on your clothing!
Sometimes it is the simplest messages that are the best, they don’t have to star a celebrity, they don’t need a precisely placed logo, often clarity or honesty are the best policy.
The messages are also very easy to screw up, the below image has been on my phone for a year now and despite (more to the point, because of) the misspelling, always makes me laugh.
Most common spelling or grammatical errors bug me no end (note: don’t expect perfection here, but do expect the common courtesy of proofreading and using the write there/their/they’re – oh…and bad puns when describing malapropisms). In this case it’s the irony of thinking about eating the meat of someone who has made the choice not to eat meat, which lead me to purchase these delicious meaty nacho’s.
Simple things like this have an effect of the way we behave, and what works for one person will not necessarily work for another, not everyone in the pub would have purchased Nachos that evening, but if it wasn’t for that sign I may have been eating the Beer Braised Peasant with a Flesh Green Salad.