Marketing is more than just producing 30 second TV commercials, sexy billboards and catchy slogans, it is a form of communication. The purpose of this communication happens to be persuading the audience to take some sort of action. Often it is to purchase a certain product, but that's not all, they can also try and get you to act in a different way, inform you, or influence the way you think about something. This means its scope can be pretty wide, from drink driving ads in pub urinals to the logos on your clothing!
Sometimes it is the simplest messages that are the best, they don’t have to star a celebrity, they don’t need a precisely placed logo, often clarity or honesty are the best policy.
The messages are also very easy to screw up, the below image has been on my phone for a year now and despite (more to the point, because of) the misspelling, always makes me laugh.
Most common spelling or grammatical errors bug me no end (note: don’t expect perfection here, but do expect the common courtesy of proofreading and using the write there/their/they’re – oh…and bad puns when describing malapropisms). In this case it’s the irony of thinking about eating the meat of someone who has made the choice not to eat meat, which lead me to purchase these delicious meaty nacho’s.
Simple things like this have an effect of the way we behave, and what works for one person will not necessarily work for another, not everyone in the pub would have purchased Nachos that evening, but if it wasn’t for that sign I may have been eating the Beer Braised Peasant with a Flesh Green Salad.
Aha I saw a bum with that same sign! I guess he ripped this guy off...
ReplyDeleteLol the first image. i would give him a beer!
ReplyDeleteI would have drank together with this guy. No one better to talk to than someone that knows rough life and speaks the truth.
ReplyDeletethat homeless guy is pretty smart haha
ReplyDeleteIts impressive how persuasive advertising can be. I'm in the field of visual communication myself so I know how important it is to get grammar and spelling right. Though an occasional flesh salad isn't ruled off entirely.
ReplyDeletenow i'm graving beef nachos. the bums sign shows that marketing is in some way natural human behavior, it's the intention that makes the difference.
ReplyDeleteLets buy nachos for that homeless guy :P
ReplyDeleteThe real issue is that they charged $9.00 for Nachos. $2.00 at 7-11!
ReplyDeletefollowed in hopes of more ad tips.
As a self-proclaimed grammar nazi, i agree.
ReplyDeleteGreat blog man.
ReplyDeleteadvertisements play a huge roll on what people choose to do.
ReplyDeleteAdvertisements are the peer-pressure of the corporate world (which isn't always a bad thing)
lol flesh grren salad
ReplyDeleteGreat pic!
ReplyDeleteHaha smart homeless man
ReplyDeletemaybe hes and ex-marketing ceo ;)
ReplyDeleteRemember what Chris Rock said? "If a homeless person has a funny sign he hasn't been homeless that long. A real homeless person, is too hungry, to be funny."
ReplyDeletecool pic. being honest helps sometimes.
ReplyDelete@revi
ReplyDeletei agree with that lol
following
Nice one!
ReplyDeletemmmmm nachos :)
ReplyDeleteI was never thinking that can be any kind of marketing.
ReplyDeletecannot agree more about the grammar. The amount of times I've seen your/you're confused is astounding.
ReplyDelete